Prime Video’s advertising efforts are off to a “strong start” and “growing quickly” following the offering’s official launch in January, according to Amazon CEO Andy Jassy. “Recently, we’ve expanded ...

Digital video is expected to account for more than 60 percent of total TV and video ad spending for the first time.— This ...

Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

Uncover how AI video marketing acts as a visibility generator for small businesses in 2026. Explore AI video generator tools for effective marketing videos.

The Video Advertising Bureau (VAB)—whose members include the national TV networks alongside a broader community of influential media companies—plays a dual role in the video advertising industry. VAB ...

For many years, consumers avoided watching advertisements by paying for ad-free subscription-video-on-demand services. However, this trend has shifted. Research from the Video Advertising Bureau ...

In the golden age of video, there is more content than ever before – from traditional TV to online video, and streaming platforms – and where there is content, there are advertisements. Brands ...