Toucan Sam, the instantly recognizable mascot who has graced boxes of Froot Loops cereal for decades, has a new look. But fans of the fruity cereal — and a very vocal group of people on social media — ...

Add Yahoo as a preferred source to see more of our stories on Google. It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

Toucan Sam: Yeah, it’s gonna be me, Spuds MacKenzie, the Mucinex phlegm dude, The WB frog, and Mayor McCheese. Tony the Tiger: I don’t know whether to give you a high-five or put my head in the oven.

The Kellogg Company bit off more than it could chew when it threatened legal action against a Mayan group over use of its toucan logo it claimed resembled Toucan Sam. The Froot Loops maker initially ...

BATTLE CREEK, Mich., Aug. 23 (UPI) -- U.S. food giant Kellogg Co. is in a trademark infringement fight over its Toucan Sam mascot, a non-profit group in California said. The Maya Archeology Initiative ...

As I perused some press releases earlier today looking for something interesting to write about I stumbled across one put out by the Maya Archaeology Initiative, which claims that the Kellogg Company ...