WHAT YOU NEED TO KNOW: Titleist’s new Velocity and TruFeel golf balls have undergone core and cover transformations to address the distance needs of the entry-level and price-conscious golfer.

What you need to know: Titleist introduces two new balls in the non-Pro V1 category with the completely redesigned Tour Soft and the high-speed Velocity. Price/Availability: The Tour Soft is offered ...

The theme of Titleist’s 2026 golf ball launches: enhance the primary characteristics of its balls while preserving their authentic identities. That rings true all the way down the lineup. The new 2026 ...

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

The new Titleist Velocity golf balls are designed with proprietary high-speed technology to deliver even more distance on every shot. With the introduction of new high-visibility color options – ...

The new Titleist Tour Soft and Velocity golf balls may not grab all the headlines of the company’s world famous, tour-played Pro V1 family, but don’t be fooled. The audience for these products is just ...

Titleist, the undisputed golf ball technology leader, introduces four new golf balls to its line, each designed to deliver best in category quality and consistency, while providing a range of ...