Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

Going forward this year, expect premium connected TV (CTV) with its long form content to fight neck-and-neck with social media platforms and their short-term video when it comes to media deals they ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

We've reported any number of times on the growth of CTV advertising as it continues to steal marketshare from traditional linear, but is CTV still the golden child? Mediaocean's 2025 Advertising ...

Connected TV advertising is on the rise, with more brands than ever vying for attention on the largest screen in the home. But for many advertisers, including those without a linear TV budget as well ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

DTC brands made a name for themselves as high-performance marketers through direct response campaigns on social platforms, especially Facebook. They were laser-focused on performance, identifying the ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

CTV is not just streaming TV, it is a multi-platform ecosystem blending television-scale storytelling with digital precision, ...