In late 2022, then-Taco Bell CEO Mark King said chicken presented a “big opportunity” for the brand. “Right now, a large percentage of our business is beef, and the Gen Z consumer wants chicken,” he ...

Taco Bell CEO Sean Tresvant took the stage to set the tone for a groundbreaking year centered around giving the brand’s biggest fans more ways to enjoy their favorites, more opportunities to try new ...

Select Fan Styles will be featured on Taco Bell’s national menu for a limited time later this year Taco Bell Taco Bell has launched Fan Style — a new in-app experience that lets fans create, name, and ...

After years of fast food chains battling for the best value meal in the business, Taco Bell is fighting to have the final word. The beloved Tex-Mex chain will launch a massive new value menu on ...

Taco Bell has long been one of America’s favorite fast-food chains thanks to its affordable prices, bold flavors, and ...

Taco Bell is known for menu innovations and plenty of customization options, but some items are true fan favorites. Here's 10 ...

Taco Bell is putting fans in control of its menu. On Tuesday, July 22, the fast-food restaurant company announced the nationwide launch of Fan Style — a new in-app experience that lets fans create, ...