Coca-Cola is planning to launch a mint-flavoured version of its Sprite brand called Sprite Ice. The drink is planned for the Canadian and Belgian markets later this month, however if it is successful ...
<P>Sprite Ice has rolled out a new branding campaign targeting the 'instant generation' - the 16- to 24-year-old student demographic. <BR><BR>"(One key challenge for us) is that fighting for attention ...