Add Yahoo as a preferred source to see more of our stories on Google. Spectrum logo on screen Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ...

STAMFORD, Conn., Jan. 27, 2026 /PRNewswire/ -- This Super Bowl, Spectrum shines a light on the everyday drive and determination of people across the country with a new commercial that celebrates those ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ...

STAMFORD, Conn.—Charter Communications' Spectrum has announced that veteran advertising executive David Kline, who is currently executive vice president at Charter and president of Spectrum Reach, ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They ...