Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social. The need to maintain a social media presence as a brand is a given, though building ...

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Marketing & Communications uses Buffer for social media scheduling and reporting. If your department is interested in using this platform for your social channels ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...

Organic reach on social media is dying, and small businesses that want real visibility now need to treat social as a paid channel. By budgeting consistently, focusing on high-ROI campaigns and pairing ...

Newspaper editor Arthur Brisbane is credited with saying, “Use a picture. It’s worth a thousand words,” way back in 1911. We can only imagine what Brisbane would say today as the use of pictures has ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...