DoubleVerify Holdings is expected to maintain growth in digital advertising market through strategic moves and partnerships. Recent projects, such as AI-powered tools and social media measurement, ...

Marketing and Communications Manager for Creative Jar, a digital design agency based in the Thames Valley. As social media and marketing become more and more intrinsically linked, more and more ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

DoubleVerify is bullish on social. How bullish? “We expect customer adoption of DV solutions across social media to fuel revenue growth for years to come,” CEO Mark Zagorski told investors on the ...

Nielsen is ushering in a new era of media measurement, announcing a deal with TikTok. Under the agreement, Nielsen will provide insights aimed at highlighting the value of ad messages appearing on the ...

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

New York Gov. Kathy Hochul has just signed two bills into law that ban social media companies from using algorithms to select what content young people see. The SAFE for Kids Act requires social ...

Karnataka has cleared a ₹67.20 crore AI-powered social media monitoring system to detect fake news, hate speech, cyber ...