Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

Sacramento, California - January 24, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an announcement ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

With limited budgets and high expectations, young brands often need content strategies that move the needle without relying on big productions or paid reach.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

An online presence has the ability to establish lasting, personal connections with customers. A valuable opportunity for convenience retailers to build brand loyalty through social media is collecting ...

Small Business Saturday takes place on the Saturday after Thanksgiving each year, bringing awareness to small businesses and encouraging consumers to shop local. Consumers are gearing up to spend big ...

MoneySense, Singapore’s national financial education programme under the Monetary Authority of Singapore (MAS) has appointed The Smart Local's Social Makers as its partner to manage its social media ...

When Nicholas Nunes was promoted to director of enterprise social media at BMO in 2018, the bank had seven different point solutions for its social media tech stack. "We had use cases that all lived ...