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A step-by-step guide to social media marketing for small businesses

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...
Marketing Dive

Organic social media and marketing budgets: Here’s what the numbers say

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Silverback Digital Marketing Outlines a Structured and Data-Informed Approach to Social Media Marketing

Sacramento, California - January 24, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has released an announcement ...
Nasdaq

Social Media Wins the Budget War with 8 in 10 Marketing Leaders Reallocating Funds from Other Channels to Social, Signaling Major Shift in Business Strategy

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...
Business.com on MSN

How new-age social media marketing is changing and what you need to know in 2026

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...
SignalSCV

15 marketing plan examples to inspire your strategy

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
B2B Marketing Magazine

How to Plan your 2025 B2B Social Strategy

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...
Fast Company

Create an effective social media content plan in 5 steps

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason Hennessey Social ...
Marketing Dive

Marketing to social media users in 2025: Here’s what the numbers say

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...
Forbes

Social Media Marketing to “Zennials” Is Complex, but Effective

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...
Marketing-Interactive

MoneySense strengthens digital playbook with new social media partner

MoneySense, Singapore’s national financial education programme under the Monetary Authority of Singapore (MAS) has appointed The Smart Local's Social Makers as its partner to manage its social media ...