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How new-age social media marketing is changing and what you need to know in 2026

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Here’s Why Even ‘Boring’ Small Businesses Need Social Media Marketing

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...
Forbes

A Guide To Creating An Effective Social Media Marketing Plan

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...
Marketing Dive

Marketing to social media users in 2025: Here’s what the numbers say

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...
Observer

The Cost of Automating Authenticity: A.I.’s Limits in Social Media

Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...
Marketing

The Next Wave: Social Media Trends to Watch

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...