Automation is revolutionizing businesses across the globe. That might make you think of huge multinational companies with huge budgets to implement the latest technology, but the fact is advanced ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

Forget email, DM or events – social media is by far my favourite marketing channel. This is for one reason: it’s evolving at a pace that makes it a challenge to keep up. There’s always something new ...

It is nearly impossible to live a life free of social media influence. It's free and entertaining, and almost everyone on the planet is participating. From Pinterest boards to TikTok dances to ...

For those who are new to the social revolution, it can seem a bit of a minefield, yet burying your head in the sand and hoping it will all go away is not the answer. The truth is, if you fail to ...

Do you want to run marketing campaigns on TikTok but aren't sure how to get started? An infographic (below) from Giraffe Social provides a beginner's guide to advertising on the social media platform.

If you think your small business is too “boring” or “unsexy” to need social media marketing, think again. Here's why it's a ...

Long-form content (e.g. YouTube, podcasts, etc.) can serve your business, too. With more room to nurture leads with in-depth ...