Tension: Businesses want to understand their audience—but they rely on surveys and analytics dashboards that miss the emotional truth. Noise: “Social listening” is treated as a tool for trend-jumping ...

Rethink social strategy. Consumers are tuning out branded content. Brands must shift from broadcasting messages to actively responding to real customer conversations. Spot hidden opportunities. Social ...

Learn how we uncover deeper insights with the Direct Message Methodology. We used to think market research belonged to clipboard surveys, formal focus groups, and expensive data firms. But in 2025, ...

For businesses now and into the foreseeable future, online engagement is the key to success. The prevalence of social media marketing not only provides a digital platform for engagement with global ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

New capability gives users real-time visibility into policy signals across social media platforms X, Truth Social, and Bluesky, as well as exclusive CQ news and analysis, enabling earlier action and ...

Why numbers don’t tell the whole storyArticle author: Clip News In the world of communication and PR, reports and dashboards are filled with KPIs: reach, impressions, publicity volume.However, the ...

Clemson University has built a Social Media Listening Center (SMLC), with support from Dell and Salesforce Radian6. The center enables students to monitor thousands of online conversations about ...

Human nature craves connection, so much so that we seek it almost everywhere we can find it – at social events, in our jobs, and now online in micro-communities. The desire to feel camaraderie and a ...