Please provide your email address to receive an email when new articles are posted on . YouTube, Instagram and TikTok’s user bases increased from 50% to 300% from 2019 to 2021. The increase in social ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well. Beauty and ...

Girls between the ages of 13 and 19 are widely exposed to beauty content online that promotes products unsuitable for young skin—even when they are not actively seeking beauty-related information.

From hacks to expert hair tutorials, @haircare has grown to encompass one of the largest hair communities online. The brand offers step-by-step tutorials, clever hair solutions, or relatable posts ...

From celebrity-fronted runway shows to Rihanna, the beauty brands with the boldest ambitions cut through the noise on social media in 2024. And while engagement with mega-influencers may be waning, ...

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