Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...
In 2003, business writer Michael Lewis published Moneyball and revolutionized how baseball teams think about data and analytics. The book focused on the Oakland A's, a team that leveraged statistics ...
The new global framework quantifies the disconnect between consumer intent and real‑world buying behavior, unlocking powerful paths to reclaim volume and fuel growth NielsenIQ (NYSE: NIQ) today ...
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