The conference is enhancing and rewarding the basketball experience for the teams with winning records during the regular ...

The Southwestern Athletic Conference has announced a new partnership to further broaden ad inventory opportunities for SWAC TV.

The SWAC basketball tournament is undergoing a significant change, limiting the number of teams that will compete.

The 2026-27 season will be the third for women's coach Margaret Richards and the first for men's coach Trey Johnson. The ...

Alabama A&M women's basketball adds 11 newcomers as Dawn Thornton reloads after winning the SWAC regular-season title.

The SWAC conference tournament tips off Tuesday with a pair of first-round games before moving to the quarterfinal round. Southern enters the tournament as the No. 1 seed, narrowly winning the regular ...

HUNTSVILLE, Ala. (WAFF) - The Alabama A&M women’s basketball team never trailed Thursday night as the Bulldogs used a strong second quarter and balanced scoring effort to earn a 69-59 Southwestern ...

The Southwestern Athletic Conference has announced its 2025 Starry SWAC Men’s Basketball Tournament presented by Buick seedings featuring the league’s top ten teams at the conclusion of regular season ...

That elusive Southwestern Athletic Conference Tournament Championship is coming to The Highest of Seven Hills. Florida A&M softball (32-20) defeated Southern (37-15) in a walkoff, 2-1, to hoist the ...

The Southwestern Athletic Conference (SWAC) has announced the passing of Eddie Kelley, who served as the Coordinator of Football Officials. "The Southwestern Athletic Conference would like to send ...