AOL

Rubik’s Cube is still selling millions after 50 years. Here’s how the old-school toy is keeping up with Gen Z’s digital shift

If you’ve ever dabbled with a Rubik’s Cube, you know it isn’t the easiest puzzle to crack. Despite the challenging nature of the game, it’s endured longer than most other toys of its generation—think ...
AOL

Rubik’s Cube is still selling millions after 50 years. Here’s how the analog Gen X phenom is solving the digital shift to Gen Z—and beyond

If you’ve ever dabbled with a Rubik’s Cube, you know it isn’t the easiest puzzle to crack. But despite the challenging nature of the game, it’s endured longer than most other toys of its ...
Ars Technica

Rubik’s Cube gets a $299 update, complete with IPS screens and its own apps

The Rubik’s Cube has been reinvented with more games and many more screens for much more money. What has long been cherished as a simple toy yet complex puzzle requiring nothing but a healthy amount ...
NBC DFW

The Rubik's Cube turns 50: How a 3-by-3 grid captured hearts and market share

It took a month of twisting and turning for the first person to solve a Rubik's Cube. That person was Erno Rubik, now 79, the iconic puzzle toy's creator. Conceived as a mathematical tool to help his ...
Ars Technica

Rubik’s WOWCube adds complexity, possibility by reinventing the puzzle cube

There’s something special about the gadget that “just works.” Technology can open opportunities for those devices but also complicate and weigh down products that have done just fine without things ...
The New York Times

The Rubik’s Cube Turns 50

Mathematicians and hobbyists have had a half-century of fun exploring the 43 billion billion permutations of Erno Rubik’s creation. “My method was understanding,” Erno Rubik said of the iconic twisty ...