How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...
RadioCopywriters.com has released a new and free e-book Counting Words: 9 Ways to Discover the Art and Science of Radio Commercial Timing, by Earl Pilkington. Counting Words offers a complete guide ...
The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...
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