You might say it’s just a pigment of your imagination ...
Morning Overview on MSN
Purple isn’t real? Wild science claim says your brain fakes the color
Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...
The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...
Danish maker of bio-based ingredients Octarine Bio and US cell programming company Ginkgo Bioworks have partnered up to engineer a strain for producing violacein and its derivatives. Food colorants ...
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