Product placement is a hotly contested form of advertising that can be highly effective when used well. Product placement involves either donating or receiving money in exchange for having your ...

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...

Giving Assistant curated a list of six iconic examples of product placement on TV from a variety of sources, including both paid and unpaid sponsorships. - Reveille Productions Giving Assistant ...

As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The ...

The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

Last week Netflix officially released Season 3 of its hit series “Orange is the New Black.” This was my excuse to lock myself indoors for an entire weekend, binge watch the new release and order ...

Ah, product placement. A time-honored tradition of sacrificing artistic integrity at the feet of capital, and appeasing the bean counters with yet more Integrations for Brands. We asked for your least ...

Fans of Arrested Development may remember a scene in the second season where actor Carl Weathers meets dysfunctional dad (and longtime never-nude) Tobias Funke at a local Burger King. "I'm trying to ...

It's a long-established practice in the American theatre, in both the commercial and not-for-profit arenas, for corporations and manufacturers to donate such items as props, set pieces, and even ...

The product placement industry continues to grow at an annual rate of 30 percent, according to research done by PQ Media. Product placement is a marketing and promotional tactic in which a product ...

In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...