Brad Geddes on 20 Years of Paid Search Evolution

Brad Geddes reflects on the evolution of search marketing and why human creativity will remain essential in an AI-driven ...

How Space NK redesigned paid search to prioritize new customer value

Discover how Space NK transformed its Paid Search strategy for new customer acquisition, driving growth and reinforcing ...

DuckDuckGo's 'No AI' Search Traffic Climbs as Users Reject Google's AI Overhaul

Privacy-focused search engine DuckDuckGo has seen a surge in demand for its "No AI" search option in the wake of Google's May ...
The Drum

How Xero’s global transformation of paid search into a scalable engine

The 'Xero Search Transformation' campaign has won Bronze in Search at The Drum Awards. Facing diminishing returns in New Zealand, Xero rebuilt its paid search program into a machine-learning driven ...
Forbes

The Ultimate Guide To Search Engine Marketing (SEM)

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...