Six months after NBA All-Star Weekend faded into memory, one of its most talked-about moments is finally stepping into the spotlight. Nike Basketball has officially unveiled the Nike GT Future, the ...

Nike’s new $350 Adapt BB shoe doesn’t just collect data about your training. It adapts itself to fit your foot at a moment’s notice. For the past three years, a team inside Nike has been working on a ...

Nike has been at the forefront of basketball footwear and technology for over 50 years and even into 2026, the sneaker giant continues to reinvent the game while outfitting the most elite athletes on ...

To celebrate the iconic brand's 50th anniversary, PEOPLE spent three days with Nike to explore all the ways they are redefining sport for a new generation of women In celebration of Nike's 50th ...

Add Yahoo as a preferred source to see more of our stories on Google. Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike ...

The special sneakers will only be released at one store.

As brands continue to push the boundaries of style and performance when it comes to their footwear, styles and trends continue to circulate as fans gravitate towards something new each year. We’ve ...

Wednesday night was the most consequential moment the NBA has had in many years. Franchises and their fan bases anxiously watched the 2023 NBA Draft Lottery unfold to see who would get the ...