Despite the constant debate, NBA ratings are up during the 2025-26 season, and the league's salary cap is only set to ...

NBA commissioner Adam Silver was right about overhauling the All-Star format, as the changes led to triple the viewership of last season and the highest total in 24 years. NBA All-Star Weekend ...

NBA fans react as the 2026 NBA All-Star Game averaged 8.8 million viewers across NBC, Peacock, and Telemundo. The NBA has been exploring different strategies to grow its audience, and All-Star Weekend ...

The NBA All-Star Game recorded its highest television audience in more than a decade. The 2026 event averaged 8.8 million viewers across NBC, Peacock, and Telemundo, a sharp rise from the prior year.

Many people said the NBA had an All-Star Weekend issue, and there could have been some truth to it. Over the past few years, the All-Star Game has been criticized when it comes to the competitive ...

On Sunday evening, the NBA All-Star weekend concluded with the big game itself, which was really four smaller games as part of a round robin tournament between three teams. The younger USA squad ended ...

More than 46 million people in the U.S. watched NBA All-Star weekend across NBC platforms and ESPN, more than triple last season. From NBA.com News Services Go behind the scenes during the 2026 NBA ...

LOS ANGELES(AP) — The Daytona 500 and NBA All-Star Game posted audience gains on Sunday despite going up against the Winter Olympics. Tyler Reddick’s win in the Daytona 500 drew an average of 7.49 ...

Even as live sports remains arguably the only consistently reliable appointment viewing genre in TV, younger viewers are notoriously appointment viewing-averse. Yet NBA attention from younger fans is ...