It’s no surprise that medical marketing spending has skyrocketed in the past 20 years. And while marketing to physicians continues to consume the lion's share of the almost $30 billion spent overall, ...

In recent years, there has been an uptick in interest in the Chinese market from licensors based predominantly in the U.S., Canada, Europe, and South Korea. Factors encouraging the in-licensing of ...

The first quarter of 2024 is over and medical marketers are navigating several key trends shaping the industry. According to a recent blog post from marketing technology resource Martech Cube, there ...

Rescheduling may give marijuana companies more room to market themselves, but the change is unlikely to result in an ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. In this modern age of healthcare consumerism, medical marketing ...

Between 1997 and 2016, spending on direct-to-consumer healthcare advertising skyrocketed, from $2.1 billion to $9.6 billion. Where advertising once represented 12% of total medical marketing ...

Medical device market­ers today are harnessing novel approaches and cutting-edge tools to facilitate communication with their varied audiences. For this issue's roundtable discussion, MX called upon a ...

As As healthcare advertising continues to evolve, the adoption of AI is reshaping how advertisers and publishers engage with ...

For as long as anyone in medical cannabis marketing can remember, the industry’s unofficial motto has been some variation of ...

Researchers have reviewed medical marketing (the marketing of prescription drugs, disease awareness, laboratory tests and health services to consumers and professionals) over a 20-year period from ...