A shift is underway in marketing measurement, accelerated by the collapse of the deterministic model and the rise of AI-powered ad platforms.

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

In today’s data rich environments, it can be tempting to measure broadly, then cherry-pick the results that seem most compelling. But just because data are widely available doesn’t mean everything is ...

Working with PowerShell, you can pretty much do anything and one of those things happens to be investigating a large amount of data to measure various things. Perhaps you want to find the total count ...

The latest trends in software development from the Computer Weekly Application Developer Network. This is a guest post for the Computer Weekly Developer Network written by Nikhil Cheerla in his role ...

Spread spectrum clocking (SSC) is used in many computer interfaces such as PCI Express and Serial ATA to improve the EMI performance of the interface. It takes the form of frequency modulation (FM) of ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

Assessments of the world’s economies may be off by trillions of dollars. The existing metrics for GDP, consumer prices, productivity, and the like are struggling to match the rapid pace of change in ...

According to behavioral researchers at Cardiff University, “It is widely accepted that human factors are the main contributory factor in accidents. This human element, of course, extends beyond those ...