Nielsen will acquire ad verification firm DoubleVerify for $2.15 billion in cash, combining audience ratings with digital ad quality measurement.

Fragmentation isn’t reversing. Nobody credible is arguing it will. The leagues that figure out how to measure their scattered audiences accurately, and prove that measurement to buyers, are the ones ...

Industry Perspectives on Innovations in Sports Media Measurement – also identifies nine persistent measurement challenges, from cross-platform audience fragmentation and unauthorised streaming to ...

Most of us should care about independent measurement anchoring the buying and selling of all advertising in the U.S.

Measurement systems can do the same. If they’re designed around MQLs, pipeline or campaign attribution, organizations can ...

In this exclusive opinion piece, Laura Hamod Barnes, founder and CEO of Connected Media, looks at the flaws in simplistic ...

GameSquare is rebranding its gaming and esports-focused livestreaming measurement platform Stream Hatchet into Hatchet ...

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control ...

SSAI makes CTV ads harder to block and smoother to deliver, but independent verification can become more complicated along ...