Every few years, the Bay area re-enters the hip-hop arena on a national platform. For nearly a year now, San Francisco-based rapper LoveRance has been leading the latest movement all the way up the ...

Up-and-coming Bay Area rapper and “Up” hitmaker LoveRance drops a brand new mixtape called Freak Of The Industry. Hosted by DJ Skee, LoveRance calls up on a few of his buddies to drop this new ...

Inking a deal with Interscope Records back in April, today, this Bay-Area native plans to continue the tradition. He’s currently prepping the release of his follow up mixtape, Freak of the Industry ...

LoveRance and Interscope executive VP of A&R, Larry Jackson, share on the success of "Up!" and Interscope signing. By Erika Ramirez UP!,” the debut single from 24-year-old rapper LoveRance, first ...

Sex sells; and LoveRance is living proof of that. His debut single “Up!” has been making waves on the charts all summer long, peaking in the top 20 on both the Billboard Rap Songs chart and the Hot ...

Loverance is slowly making his return, after keeping quiet for a couple of years since releasing the smash hit “Up.” The rapper brings plenty of those summer time Bay Area vibes on his new single, “On ...

Every few years, the Bay area re-enters the hip-hop arena on a national platform. For nearly a year now, San Francisco-based rapper LoveRance has been leading the latest movement all the way up the ...

LoveRance's "UP!," featuring IamSu and Skipper, or, in its newer version, 50 Cent, shoots 15-9 in its 29th week. By Karinah Santiago Just one week after Kirko Bangz earned his first top 10 on ...

Fresh off his hit "Up!", 24 year-old rapper LoveRance is in the process of crafting up more club bangers for the summer. The San Francisco-based newcomer made a stop in NYC on a recent press tour. For ...

Now, as the song continues to build momentum and spread throughout the world, LoveRance has decided to let loose an alternate version of it in support of his favorite football team, the San Francisco ...

So you have already seen the video for the remix of LoveRance 's Bay Area anthem "Up!"? Well, then now you have yet another reason to bump the addictive 50 Cent -assisted banger. LoveRance has shared ...

While LoveRance’s "Up!" has been getting considerable attention—50 Cent recently flew to the Bay for the remix video—I'm partial to another LoveRance track, "First," the rapper's collaboration with ...