The new Living Proof dry shampoo packs all the oil-absorbing powders of the classic version, but won't leave behind any white cast. To level up the already beloved product, the brand’s scientists and ...

In the Living Proof metaverse space, customers can participate in an AI-generated quiz about their hair routine and submit a selfie to detect hair type, volume, curl shape and color, powered by ...

Add Yahoo as a preferred source to see more of our stories on Google. A new hair care player has entered the bond-building arena. Living Proof, which minted a partnership with actress Lily Collins in ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If there’s one thing we adore, it’s big bouncy curls, and one ...