NEW YORK — Fans mobbed the opening last week of build-it-yourself furniture chain Ikea’s first New York City store, but the fervor masks shoppers’ underlying frugality. Even the most loyal followers ...
Självständig–or “independent” in Swedish–wants you to live how you want. “Is it a pillow?” Ikea asks. “Maybe it’s a pillow.” [Photo: Ikea] Ikea’s latest, limited edition Självständig collection (which ...
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