We are all aware of radio’s challenges with digital disruption and even new generations of clients who sometimes participate in DIY advertising. It’s still early in 2025. Do you still need dependable ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Years ago when my cofounder and I started our business, ...

Every founder loves a full pipeline. But what if many of those leads were never going to buy in the first place or were going to cause you more trouble than they were worth? Chasing unqualified leads ...

In this week’s episode, David Rowlands, editor for B2B Marketing, spoke with Kate Doyle, senior marketing manager at Adobe to talk about email nurturing programmes. She shared how to identify valuable ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Sharing the secrets to becoming more than just an originator of loans, Jason Frangoulis, founder of Elite Listing Agent, explains how to keep your pipeline full by becoming a trusted advisor and ...

To import leads into Zoho CRM on a Windows 11/10 PC, you may use the Leads module. However, before importing the data, ensure you meet the following prerequisites. You can also choose to Reset Field ...

Chasing unqualified leads is incredibly risky. Here’s how to build a qualification process that will help you boost conversions and drive long-term growth. Failing to qualify leads can cost your ...