Business Insider

Max is going to be HBO Max. Again. Here's what that really means.

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story: an ...
Forbes

The Internet Is Roasting The Rebranding Of ‘HBO Max’

WBD’s streaming service ‘Max’ is now ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes, expressing relief that the original title has returned. Hence, viewers were ...
Business Insider

Here's why HBO Max has rebranded so many times

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the incarnations ...
The New York Times

Netflix Always Wanted Some HBO Shows. Now It Gets All of HBO Instead.

Netflix’s blockbuster deal to buy Warner Bros., including HBO, is the latest twist in a rivalry that has reshaped the entertainment industry. By John Koblin Ted Sarandos has long coveted HBO ...