The CEO’s ambition – to create a guitar brand that’ll last a century –has its detractors, but Dalporto argues his approach is ...

Musical instrument retailer Guitar Center faces incredibly stiff competition. It's possible, in fact, that the competitive landscape for musical instruments is tougher than for any other category of ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

Black Friday music deals are dropping all around us now, offering savvy shoppers the chance to save big on specific music gear. But what if you’re not after something specific, and just want to have a ...