Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: Why we care. App Store ...

While Facebook remains the leading media source for app marketers across top industry categories, Google made up significant ground over the past year. That’s according to AppsFlyer’s latest ...

The latest Editor update introduces campaign-level negatives, search term reporting for Performance Max, and smarter ...

Bad apps can be hiding in the place you least expect and that’s exactly what happened with 224 malicious apps that were recently removed from the Google Play Store following the discovery of a massive ...

Google has announced measurement updates to help marketers strengthen their first-party data strategies, as well as gain more accurate and secure conversion measurements for iOS campaigns. Complex ...

Precisely 373 days ago Google went all in on Universal App Campaigns. The idea behind UAC was, through machine learning, to simplify the advertising process and help developers more easily promote ...

Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance. Google introduced enhanced features for Google Analytics 4. The features help app ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity for ...