Young girls playing games? Check. A clever rewrite of a classic Beastie Boys song? Check. An all-around fun video with a positive message? Check and check. These elements have come together in a new ...

You may not know GoldieBlox by name. But the toy company made headlines a few months ago when it completely revamped the classic Beastie Boys song “Girls” to suit its laser focus on getting more girls ...

For one startup, viral video success has turned into a copyright infringement mess. Earlier this week, girls game-maker GoldieBlox posted a video to YouTube featuring a trio of young girls building a ...

Amid all the Super Bowl commercials for beer, cars and snacks - and their sometimes sexist imagery - a small Oakland toy company will inject a dose of antipink girl power. Startup GoldieBlox, which ...

HUDSON, Ohio & LOS ANGELES--(BUSINESS WIRE)--Today, JOANN and GoldieBlox invite customers to sign up for the GoldieBlox Box, their first-ever exclusive monthly craft subscription box to encourage kids ...

I spent most of the evening reviewing science projects with my girls. They are both planning on entering the Science Fair this year and I couldn't be more proud. I love that they think science is cool ...