Houston Chronicle

Four Generic Strategies That Strategic Business Units Use

Every business must find a strategy that enables it to achieve a competitive advantage in the marketplace. That choice of strategy is based on the strengths and weaknesses of the company's products ...
Houston Chronicle

Four Generic Strategy Alternatives for Marketing

Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
The Hour

Business Management: Generic strategies to achieve a competitive advantage

As I discussed in last month's column, a Competitive Advantage is vital to the ongoing success and indeed viability of a company/business. Once a company/business has achieved a clear understanding of ...
Pharm Exec

Applying Porter’s Five Forces to Portfolio Management in Pharmaceutical R&D: A Strategic Roadmap

The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive ...
Yahoo Finance

Master IP Strategies for Generic Medicines in Expert-Led Course - October 21, 2025 | Enhance Your Practical Knowledge with Real-World Examples and Case Studies

Dublin, Oct. 03, 2025 (GLOBE NEWSWIRE) -- The "Patent Strategies for Generic Medicines and Generic Medicine Companies Training Course (Oct 21, 2025)" has been added to ResearchAndMarkets.com's ...