Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...

A recent surge in campaigns around female empowerment and achievement, especially from developing markets in Asia, appear to signal changes in how marketers are thinking about men and women, whom they ...

Fashion labels marketing "genderless," "gender neutral" or "gender inclusive" clothing is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but ...

Plenty of recent research underpins how consumers want marketers to break with stale gender stereotypes both male and female in their advertising. But what about representation that steps beyond the ...

Many marketers want to know exactly how to reach gender-diverse populations, searching for ways they can use language to intentionally include these groups. However, as Evyn Batie writes, to have a ...

The first words to come out of Greta Garbo’s mouth in her premier ‘talkie’ feature film in 1930 were “Gimme a whisky.” And throughout the prohibition era in the US, women played a major role in ...

New efforts are underway to eliminate what some toy makers, parents and advocates see as a longstanding issue in the toy industry: gender bias. The notion that boys like blue and play with trucks ...

WordStream released findings of a research study that examined the gender gap that may exist in a business environment where Web marketing clients are serviced by both female and male representatives, ...

The 1972 lyrics are classic. Putting aside any feminist overtones, when it comes to over three quarters of today's grocery shoppers -- all women -- we must ask how well are they being served and ...

The success of Nestlé’s Yorkie advertising campaign has proved that gender marketing really works, and now the company has launched a product aimed primarily at women. But just how easy is it to make ...

Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds. In (not) a shocking twist, men earn an average of 26% more ...