Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...

Xbox has been on the back foot in some ways in the wider games industry, but cloud gaming is arguably not one of them. Xbox Series X|S sales haven't set the world on fire. Complications from tariffs, ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Crystal ball: Microsoft's next big play in gaming may be free. With Xbox Cloud Gaming coming out of beta and Game Pass prices on the rise, the company is reportedly testing a no-cost, ad-supported ...

What we know so far: Microsoft confirmed late last year that it is internally testing a free, ad-supported tier for its cloud gaming service. Recent leaks indicate that testing is moving quickly ...

A free tier of Xbox Cloud Gaming is in the works, Microsoft has confirmed. Currently in testing, the ad-supported Xbox service would be the company’s first game streaming offering fully independent of ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...