The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...

Researchers are turning to games to tackle increasingly diverse problems in wildly different ways. Some recent success ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...

All kinds of methods have been used to generate commitment, whether in business, at work or at school. Among the various tools, there's one that's frequently in the news today: gamification. Indeed, ...

In third grade, I remember winning a top prize in my non-mandatory elementary school science fair with an amazing papier-mâché Mount Vesuvius, chili lava, and hot dog people. I also remember ...

Editor’s note: Tim Chang is a managing director at Mayfield Fund. Follow Tim on Twitter @timechange. He’s hosting a workshop on gamification at the Mayfield Fund offices on June 6 and has reserved 10 ...

The term ‘gamification’ has been around for over two decades, but it only truly became part of the wider public consciousness in 2010, when it began to be seen in many different areas of marketing, ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...