When you're shopping for foundation, a solid color match needs to take top priority. But we've all made the mistake of picking a foundation that looks great on our cheeks, only to discover that it's a ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Discovering your foundation soulmate is easier said than done. The best option for you is different than the best option for your BFF — and between tricky lighting, oxidizing makeup, and the mysteries ...

Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...

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A model backstage wearing flawless makeup. Finding the perfect foundation is a bit of an art. Undertones, coverage, and finish must all be considered during the quest to find the perfect foundation.

Finding the right foundation match for darker complexions can be difficult to say the least. Growing up, I always struggled to find the perfect product. More often than not, I had to work with an ashy ...

If I had to choose the most difficult step in any beauty routine, I might be temped to say winged liner, or perhaps getting that second brow to match a perfect first one. However, I know that in many ...

I came late to the cosmetics game, so it's no surprise that I've had a challenging time finding foundation that matches my skin tone. Other than experimenting with lipstick when I was young, I never ...

Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...