Not everything Nike does revolves around cool shoes and apparel. Its connection to the world of sports is about giving athletes the tools they need to perform at their absolute best. And, for soccer ...

A team of outside researchers has been studying how Adidas’s redesigned soccer ball cuts through the air. Much is new about this month’s upcoming FIFA World Cup tournament, which will be held in the ...

Having the ability to control your golf-ball flight is an important element to scoring low. When the weather’s warm and sunny, hitting perfect high draws that land softly on the green is ideal. But ...

Restricted-flight ball would make pro golf fun again John Hawkins and Jeff Rude make the point that the failure of golf’s governing bodies to control improvements to golf equipment is a threat to the ...

Welcome to Shaving Strokes, a new GOLF.com series in which we’re sharing improvements, learnings and takeaways from amateur golfers just like you — including some of the speed bumps and challenges ...

Using The Ball Flight Builder below, an interactive tool available exclusively to Golf Digest+ members, you can begin seeing how the different elements work together to create different ball flights.

Michael Kanellos is editor at large at CNET News.com, where he covers hardware, research and development, start-ups and the tech industry overseas. Scientists are trying to use nanotechnology to cure ...

Soccer players want full control over every little nuance of the game—especially the ball. To that end, Nike is releasing the Ordem 4—a ball engineered for flight from the inside bladder to the 3D ...

The great Sam Snead used to say if he was having trouble hooking the ball, he would play the hook on the course and then go to the range and work on hitting fades. If he was having trouble fading the ...

True ball flight. The type of flight that both players in the field and goalkeepers can appreciate. It takes updated technology to make this happen and Nike NKE believes it has accomplished the goal ...

Scientists are trying to use nanotechnology to cure diseases, ameliorate the energy crisis and reduce golf scores. Buffalo, N.Y.-based NanoDynamics has come up with a golf ball that can correct its ...