Finding the perfect red lipstick can feel like a lifelong quest. If you have a pile of swiped-only-once reds, you're not ...

The Color Muse colorimeter takes the guesswork out of matching paint colors by letting you scan colors on any surface to find the exact match.

You spent hours choosing the perfect paint color and covered every wall with care. But years later, a touch-up is needed—and you can’t remember if the shade of green was Phantom Mist or Dinner Mint.

Relocate with ease, find local pros. Choosing the right color scheme for your home is about more than just picking shades you like — it’s about creating a space that feels balanced, inviting and true ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

I spent an afternoon with the Color Countess, who is helping people find their best selves, no needles or dieting required.

For the most part, we tend to have our makeup routines down pat. We generally wear the same products every day, in the same way—down to the eye shadow and lip color. But that routine can get stale if ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

We’ve seen terms like soft life and quiet luxury circulate on social media all year. While those phrases can be designated for lifestyle choices mainly in health, wellness, and fashion realms, they ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...