Optical illusions are often described as mind-boggling, mind-bendint, brain-frying, and everything in between. But let's be honest, most of the time all they elicit is a slight smirk, or maybe the odd ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Your brain is lying to you right now. Not maliciously, and not because something’s wrong with it. It’s doing exactly what evolution designed it to do, making split-second decisions about the world ...

The Controversial Risks Behind Permanent Eye Color Changes” It began as a beauty experiment — a way to trade brown for ...

This risky trend is iris-istable. An ophthalmologist with 3.4 million followers on TikTok has gone viral due to his specialization in changing people’s eye color permanently. Dr. Brian Boxer Wachler ...

Research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called electrophysiology and ...

These days, there are many ways to get what you want but don’t have. Dimples? Wear cheek clamps. Freckles? Get them tattooed on your face. Different eye color? Just ask an ophthalmologist to laser a ...