To be or not to be. The question that proceeds from every grain of an idea. And when it’s an idea to startup, often thoughts are lost in a whirlpool of constraints. Entrepreneurship is today’s ...

Today, ASCP released recommendations for pharmaceutical manufacturers on how best to craft their maximum fair price (MFP) effectuation plans related to prices negotiated under the Inflation Reduction ...

Prof Saras D Sarasvathy — the celebrated expert on “effectuation theory of entrepreneurship” — taught us how an entrepreneur uses four key principles: bird in hand (start with whatever means one has ...

FedEx founder Frederick Smith, a Marine Corps veteran who kept the company afloat by any means necessary. (Courtesy of FedEx) What makes an entrepreneur entrepreneurial? This was the question posed to ...

Sarasvathy set out to understand how the most successful entrepreneurs think. What she discovered started a worldwide movement that is now far bigger than she ever expected. It can be captured in a ...

Entrepreneurial decision-making is increasingly understood as a duality between means-driven and goal-driven logics. Effectuation emphasises starting with available resources, leveraging partnerships ...

On September 30, 2025, the Centers for Medicare & Medicaid Services (CMS) issued final guidance (Final Guidance) for initial price applicability year (IPAY) 2028 of the Inflation Reduction Act (IRA) ...

Effectuation is a know-how and an entrepreneurial posture to create reality.