The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a slower pace.

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns. Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads (DSA), the company ...

Microsoft Ads rolls out Dynamic descriptions for Dynamic Search Ads. Advertisers can now choose to serve dynamic descriptions to users. While Google and Microsoft Ads have many similarities, Microsoft ...

Microsoft Excel’s dynamic array function XLOOKUP() might completely replace VLOOKUP() and HLOOKUP(). Microsoft Excel’s lookup functions are powerful but often misunderstood because they have a few ...

Advertisers can now use static headlines in their Microsoft Advertising Dynamic Search Ads (DSAs) to specify an ad title that serves up as a URL in the page feed. DSAs match user queries based on the ...

Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries. That’s how we recognize when we’re matching to irrelevant queries and can ...

Google Search is becoming even more of a showpiece for its AI ambitions. Today at Google I/O 2026, the company announced that Search has been upgraded to the Gemini 3.5 Flash model, which it says ...

Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically ...

Microsoft announced that you can now use static headlines within your Microsoft Advertising Dynamic Search Ads (DSAs). Static headlines are an additional column you can add to your Dynamic Search Ads ...