(Promo) Here’s a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the ...
(AP) -- Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have ...
Last month, Time Inc. announced a new “customized magazine” project it’s calling Mine. The idea is that you tell Time Inc. which of its magazines you like, and it’ll send you a customized set of ...
Lexus is sole sponsor and advertiser of a new effort with Time Inc., and American Express Publishing (AEP) that constitutes what the companies say is the first-ever consumer-customized magazine. The ...
For Mygazines, the key to success has been moving from a business model that put the Toronto digital publishing startup at odds with publishers to helping them better understand their audiences and ...
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Lexus is the sole sponsor and advertiser of a new effort with Time Inc. and American Express Publishing that constitutes what the companies say is the first consumer-customized magazine. The magazine ...
U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program. Sainsbury’s will mail three customized versions of the free ...