Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency ...

AI seeps into products and their marketing: Is it harming consumer trust? Browsing your favorite e-commerce site, you can buy a variety of AI gadgets, like an AI-powered board game for family night.

In this recent conversation between Harvard Law professor and former White House Administrator of the Office of Information and Regulatory Affairs Cass Sunstein and Institute for Advertising Ethics ...

User-generated content (UGC) has emerged as a central pillar of contemporary social media marketing, reshaping the way brands engage with audiences and co-create value. Rather than relying exclusively ...

Marketers have long used endorsements and testimonials in their ads. Even though it goes by multiple names, this is a playbook dating back centuries. You have something to sell. You borrow the trust ...