T-Mobile has rolled out a free offer to win back loyalty after customer losses.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Customer loyalty isn’t something retailers can take for granted in ...

For as long as people have been selling goods, customer loyalty has been a topic of conversation. Yet no one has been able to fully crack its code. Each year, we see brands across industries revamping ...

According to the 2026 Customer Loyalty Engagement Index put forth by Brand Keys — its twenty-eighth such annual measurement — a few striking bits of statistical data were put forth. Chief among these: ...

• Consumers’ expectations jumped 30% this year, but brands only met 9–11% of that demand • Amazon, Google, Microsoft, Apple, and Coca-Cola lead 2025’s loyalty rankings The 17th annual Brand Keys ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

In a recent deep-dive into the evolving realm of shopper loyalty, Forbes contributor Catherine Erdly made a nuanced case for a changed understanding of what loyalty means in the retail realm. "Loyalty ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

2025 Consumer Sentiment Study shows Americans are cutting non-essential spending, turning to rewards programs, and preparing for a tougher economic year ahead LOS ANGELES, June 2, 2025 /PRNewswire/ -- ...

New research bundle delivers actionable intelligence on loyalty program preferences, category dynamics, and paid ...

Nearly half (48%) of UK respondents to Marqeta’s survey confirmed that none of their credit cards currently accrue rewards, loyalty points or other benefits. 30% of UK consumers said they own a credit ...

DUBLIN--(BUSINESS WIRE)--The "South Korea Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...