There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

Color is normally thought of as a fundamental attribute of an object: a red Corvette, a blue lake, a pink flamingo. Yet despite this popular notion, new research suggests that our perception of color ...

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In a recent study published in Scientific Reports, researchers investigated whether autistic characteristics affected the strength of color-shape associations (CSAs) based on the binding errors (BEs) ...

Dan Berger discusses the how color and shape can influence wine consumers and sales. Would you drink blue wine? Or would it depend on the shade - azure, navy, turquoise? Does a wine with flakes of ...