Business Insider

'Ms. Marvel' brought Pakistani music to a global audience, but the unlikely savior of the country's music scene? Coca-Cola.

Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...
Campaign Asia

Coca-Cola reimagines Queen’s ‘A Kind of Magic’ to launch its global music platform

Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...
The Daily Star

Coke Studio Bangla to release ‘Jadu’ featuring Habib Wahid and Tajik singer Mehrnigor

Coke Studio Bangla has returned to rhythm after more than a year's pause, following the release of Hashim Mahmud's "Baji" to launch its third season. That was followed by "Long Distance Love", ...